Neural Stamping

I watched a talk on TED.com by Seth Godin, a thinker of marketing ideas in digital age. He states some very interesting points about standing out in the crowd (well, that is what everyone is trying to do!). As we have too many choices, we are likely to ignore the ordinaries and “when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”

The talent of Susan Boyle is a good example of how an ordinary and unattractive woman surprised almost the whole world with her beautiful voice on “Britain’s Got Talent” TV show. When she first got in stage most audience was almost disgusted the way she talked, looked and acted. Almost seemed that “oh my, she is so unattractive, what the hell she can do!” Without realizing that as an ordinary and unattractive women she really had a hidden gem inside her; a beautiful voice.

But, one thing that really strikes me about the standing out idea is that focusing too much on making something non-ordinary is blinding our intellectual depth to really understand the ordinaries. In the case of Susan Boyle, the audience saw her as an ordinary, low socioeconomic background with no talent, but she rocked the audience with her voice.

What about looking into marketing the ordinaries - the true value of something or someone or somewhere?